EyeWearCRM is an optical store CRM built for eyewear shops in Morbi, Gujarat. It manages frame inventory, customer prescriptions, WhatsApp invoices, and GST billing for over 80 optical stores across Ravapar Road, Shanala Road, Lalpar, and Trajpar.
Morbi — India's ceramic and tile capital, known as the "Paris of Saurashtra" for its heritage architecture — is a growing optical retail market in western Gujarat. Over 80 optical stores operate across Ravapar Road, Shanala Road, Lalpar, Trajpar, Mahendranagar, Nani Vavdi, Sanala Road, Dhuva, Old Ghuntu Road, Halvad Road, 8-A National Highway, and Bhaktinagar Circle. From high-turnover frame shops near Ravapar Road to premium eyewear showrooms near Shanala Road, the city's optical retail runs on ceramic industry traffic, factory worker walk-ins, and repeat business families.
Yet most shops still track frame inventory on paper, send invoices manually on WhatsApp, and lose repeat business because prescriptions sit in old registers.
EyeWearCRM is built in Gujarat to solve exactly this. It gives your Morbi store live stock visibility, automated WhatsApp invoicing, and a searchable customer prescription history — without complicated software or long training.
No bloated features. Just the six things an optical store in Morbi runs on every day.
Track every frame, lens and accessory by SKU with live stock levels and low-stock alerts before you lose a sale.
From order entry to delivery — assign staff, track status (Pending → Ready → Delivered), and schedule fittings.
Send GST-compliant invoices directly on WhatsApp. Auto order-ready alerts and payment reminders included.
Store spectacle and contact lens prescriptions with full history, searchable in one click for every Morbi customer.
Roles, permissions and performance tracking for each staff member at your Morbi store — across all shifts.
Revenue by category, best-selling frames, monthly orders and stock turnover — all live, all in one screen.
EyeWearCRM supports eyewear shops in every major commercial area of Morbi.
Every pair of glasses your Morbi store sells passes through these four stages. EyeWearCRM tracks each one for you.
Capture frame, lens prescription and fitting notes in seconds — right at your Morbi counter.
See live stock across your Morbi store, or raise a procurement request automatically.
Schedule fittings, track lens edging, and check quality before handover to the customer.
Mark delivered, send a WhatsApp thank-you, and collect feedback for repeat business.
Real feedback from optical retail owners across Morbi using EyeWearCRM.
"Before EyeWearCRM, our Ravapar Road store tracked all stock in paper registers. After switching, stock tracking became effortless. The WhatsApp invoice feature is a huge help for our ceramic industry customers."
"We run two optical stores — one on Shanala Road and one in Lalpar. Multi-store management has become incredibly simple with EyeWearCRM. The reports clearly show which frames are our best sellers."
"GST invoicing and WhatsApp reminders have made customer follow-up effortless. For optical stores in Morbi, this software is a perfect fit."
Everything you need to know before getting started with EyeWearCRM in Morbi.
Morbi is India's ceramic and tile capital — often called the "Paris of Saurashtra" for its heritage architecture — with over 80 optical stores concentrated across key commercial areas: Ravapar Road (high-volume frame shops), Shanala Road and Lalpar (premium eyewear showrooms), Trajpar and Mahendranagar (branded eyewear outlets), Nani Vavdi and Sanala Road (value-focused optical stores), and Halvad Road and 8-A National Highway (neighbourhood opticians). As India's ceramic capital, home to thousands of tile factories and a strong base of business families, Morbi's optical retail serves a steady mix of factory owners, industrial workers, and local families. With over 87% of Gujarat's optical stores being single-owner operations, the need for affordable, easy-to-use CRM software is highest among independent opticians in Morbi. EyeWearCRM is built in Gujarat to serve exactly this market — helping local optical stores digitize inventory, automate WhatsApp invoicing, and retain customers with prescription recall.
Join hundreds of eyewear shops across Gujarat using EyeWearCRM to manage stock, send WhatsApp invoices, and grow repeat business.
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