EyeWearCRM is an optical store CRM built for eyewear shops in Surendranagar, Gujarat. It manages frame inventory, customer prescriptions, WhatsApp invoices, and GST billing for over 50 optical stores across Rajkot Road, Main Bazaar, Joravarnagar, and Wadhwan.
Surendranagar — the historic "Zinzuwada Gate" city of Saurashtra, known for its cotton ginning mills and oilseed trading — is a growing optical retail market in central Gujarat. Over 50 optical stores operate across Rajkot Road, Main Bazaar, Joravarnagar, Wadhwan, Nana Bazaar, M.G. Road, Station Road, Wadhwan Road, Zinzuwada Road, Limbdi Road, Dhrangadhra Road, and Chotila Road. From high-turnover frame shops near Rajkot Road to premium eyewear showrooms near Main Bazaar, the city's optical retail runs on agrarian traffic, cotton mill workers, and a strong base of trading families.
Yet most shops still track frame inventory on paper, send invoices manually on WhatsApp, and lose repeat business because prescriptions sit in old registers.
EyeWearCRM is built in Gujarat to solve exactly this. It gives your Surendranagar store live stock visibility, automated WhatsApp invoicing, and a searchable customer prescription history — without complicated software or long training.
No bloated features. Just the six things an optical store in Surendranagar runs on every day.
Track every frame, lens and accessory by SKU with live stock levels and low-stock alerts before you lose a sale.
From order entry to delivery — assign staff, track status (Pending → Ready → Delivered), and schedule fittings.
Send GST-compliant invoices directly on WhatsApp. Auto order-ready alerts and payment reminders included.
Store spectacle and contact lens prescriptions with full history, searchable in one click for every Surendranagar customer.
Roles, permissions and performance tracking for each staff member at your Surendranagar store — across all shifts.
Revenue by category, best-selling frames, monthly orders and stock turnover — all live, all in one screen.
EyeWearCRM supports eyewear shops in every major commercial area of Surendranagar.
Every pair of glasses your Surendranagar store sells passes through these four stages. EyeWearCRM tracks each one for you.
Capture frame, lens prescription and fitting notes in seconds — right at your Surendranagar counter.
See live stock across your Surendranagar store, or raise a procurement request automatically.
Schedule fittings, track lens edging, and check quality before handover to the customer.
Mark delivered, send a WhatsApp thank-you, and collect feedback for repeat business.
Real feedback from optical retail owners across Surendranagar using EyeWearCRM.
"Before EyeWearCRM, our Rajkot Road store tracked all stock in paper registers. After switching, stock tracking became effortless. The WhatsApp invoice feature is a huge help for our agrarian customers."
"We run two optical stores — one in Main Bazaar and one in Joravarnagar. Multi-store management has become incredibly simple with EyeWearCRM. The reports clearly show which frames are our best sellers."
"GST invoicing and WhatsApp reminders have made customer follow-up effortless. For optical stores in Surendranagar, this software is a perfect fit."
Everything you need to know before getting started with EyeWearCRM in Surendranagar.
Surendranagar is the historic "Zinzuwada Gate" city of Saurashtra — a major cotton and oilseed trading hub — with over 50 optical stores concentrated across key commercial areas: Rajkot Road (high-volume frame shops), Main Bazaar and Joravarnagar (premium eyewear showrooms), Wadhwan and Nana Bazaar (branded eyewear outlets), M.G. Road and Station Road (value-focused optical stores), and Wadhwan Road and Zinzuwada Road (neighbourhood opticians). As a major cotton ginning and oilseed trading hub of Saurashtra, Surendranagar's optical retail serves a steady mix of agrarian families, cotton mill workers, and trading communities. With over 87% of Gujarat's optical stores being single-owner operations, the need for affordable, easy-to-use CRM software is highest among independent opticians in Surendranagar. EyeWearCRM is built in Gujarat to serve exactly this market — helping local optical stores digitize inventory, automate WhatsApp invoicing, and retain customers with prescription recall.
Join hundreds of eyewear shops across Gujarat using EyeWearCRM to manage stock, send WhatsApp invoices, and grow repeat business.
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